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While most dental practices focus on acquiring new patients, fewer pay attention to the patient experience after a treatment. Yet, since it’s more expensive to acquire a new patient than to retain one, it’s important not to overlook the patient experience throughout the entire care continuum.
Post-op care can make a big difference in how patients feel about your practice and patient outcomes. It’s a key component of collaborative, coordinated, and cohesive patient-centric care.
A great post-op experience encourages patients to return for a follow-up or re-care visit. They’ll also be more likely to tell others about your practice so you can leverage the power of word-of-mouth and referral to grow your business.
However, just sending patients home with a wad of gauze and a piece of paper with post-op instructions (in 9-point fonts!) is no longer enough if you want to deliver an outstanding patient experience so you can build long-term relationships and improve your retention rates.
Not to mention, paper handouts are easily lost or misplaced. The information is often dense and hard to read, so patients are less likely to follow the instructions. As consumers are going paperless, giving them pieces of paper would simply make your practice look “archaic” and impact your credibility.
Here’s how to improve your post-op experience and improve patient outcomes:
Post-op recovery is an important part of the patient experience. Providing your patients with the appropriate information and support in the right place and at the right time can help you optimize patient outcomes, improve patient satisfaction, and increase retention rates.
To improve the patient experience cost-efficiently, use a patient communication platform that integrates with the EHR system so you can automate targeted communication based on each patient’s treatment and history.
See how you can improve patient outcomes with effective post-op communications by using our patient-first, all-in-one dental practice management platform here.