In our last post, we talked about the importance of having a clearly defined mission, vision, and values for your practice. Even if you've been in business for several years, your practice will benefit from this exercise. Practices with an overall vision that is shared by the staff are more successful than those without overarching goals. This is true for any business, dentistry is no different.
But what happens when you share the mission and vision with your staff, but things aren't working? And how can you tell if your practice is straying (minorly or majorly) from these overarching, driving principles? You must be able to identify that your practice is getting off track. Here are a few symptoms:
- Not reaching goals
- Low morale or energy
- Diminished patient satisfaction/reviews/feedback
Once you identify the issue, how do you get back on track?
- Use the 5 whys to identify the root of the problem, address that root
- Help them see how each one of them has a responsibility to uphold the vision - why you need them and why they matter
- Identify and leverage your office influencers
- Focus on internal solutions
- Ask for and utilize feedback from your team
BONUS: keep it from happening in the first place!
Signs your staff may be off-track
Let's take a deeper look at each of the symptoms and more details of what you might notice:
- You're not reaching your goals/metrics. Whether the goals are the number of phone calls, new patients, or a collection percentage, if you're not reaching your goals, this could be a sign. It could be a downward trend over time, or maybe all the of the sudden one month's performance leaves you scratching your head. Of course, it could be something external that causes you to not reach goals (or that your goals aren't on point), but assuming you've been hitting them, and
thenaren't, you could be off track.
- There's low energy and/or low morale among your staff. You can tell when things at the office aren't running as usual. Maybe everyone is just getting back from the holidays and moving a little slow. But maybe your staff has lost a little of their zest because they've lost sight of the overall vision for the practice. If the low energy persists over time, you'll have a bigger problem on your hands as it will impact patient experience. Boost that energy and get your staff back on track sooner rather than later.
- Patient satisfaction is down. You're having trouble getting people into the office or accepting treatment plans. You're seeing an uptick in negative reviews online or maybe just a diminished number of positive reviews. There are fewer referrals coming into the office from patients who send friends and family your way. By looking at a number of metrics, you can see that overall, patients aren't as happy with your office as they once were. This is probably the final symptom—the one you'd see last. By addressing your problem sooner, you won't have to deal with the fallout of having unsatisfied patients!
5 ways to get back on track, plus a bonus
Once you've figured out that your practice is straying from the mission and vision you've put into place, you have to take corrective action. Let's look at some steps you can take to best address the issues and get your team back on track.
This technique may be useful in identifying why your practice is off track. Without knowing the reason, you can't fix it! All you can do is keep patching the problem—over and over. This doesn't help you move your practice forward or grow. By digging deep and doing the work, you can truly solve the issue... and then move on to another! Often, you know the source of your problem. But other times, you have no clue! The 5 whys can really help you zero in and address the heart of
Include your why in your discussions
Identify and leverage office influencers
You have leaders in your office, whether they hold supervisory positions or not. You know who we're talking about—the folks in your office who influence the rest of the staff. This can always be used to your benefit, but you have to get them onboard. Individual meetings with them to help them understand their role and how important they are to you and the office can go a long way. Encourage them to keep the momentum going and keep the mission and vision in mind.
Focus on internal solutions
It can be too easy to point the finger away from you, your staff, and your office when things aren't going smoothly. It's natural to blame outside forces for coming up short in your goals and benchmarks. And there can be
Ask for and utilize feedback from your team
Be sure to listen. Making unilateral decisions on the operations of your office without their
And a bonus
Our last piece of advice on realigning your practice to your vision is the simplest, but maybe the hardest: keep it from happening in the first place. Talk about the vision often (huddles, team meetings), remind your team of the importance, and be sure to recognize staff when they do things that promote that vision. By staying the course in the first place, you won't have to do any correcting.
At tab32, we're committed to helping you build the practice you envision. Our comprehensive practice management platform makes it easy to keep track of your goals, give staff metrics to monitor, and most importantly, give your patients a flawless experience in your office. Learn more today.