tab32 thanks Tyson Downs of Titan Web Agency for the insights in this post
Over the past several weeks, we’ve given you several of the strategies that we use each day to improve the online presence of the dentists that we work with. That said, the most important aspect of the implementation of a marketing campaign is seeing it through. None of the methods we’ve discussed are set it and forget it. They all require continual monitoring, double-checking, testing, evaluating, etc.
Let’s wrap up this series by reviewing what we’ve discussed.
Why It’s Important to Track Your Marketing Efforts
All too often when we talk with dentists and other business owners, we learn that they aren’t tracking their marketing efforts. If they are, it is a very broad approach and doesn’t get down into the nitty gritty. Getting down into the nitty gritty can take your practice to the next level.
Think about it, if you are running Google Ads and have an SEO campaign running, wouldn’t it be important to know the leads that come from Google Ads vs SEO? Yes!
Of course, you can track your campaigns manually by asking for new patient forms and/or tracking them on a spreadsheet. I’m not saying you shouldn’t track manually AS WELL, that said, you can use a free tool from Google called Google Analytics to track website traffic and conversions. This will be a bit more complex and you will need to hire somebody to help you with this, but for the most part, once it is set up, that’s it, you can then track lead quantity, the website traffic, and more. I highly recommend every client have this setup.
Another way to track is using call tracking. At Titan Web Agency, we use lead tracking (both to track form submissions and phone calls). This allows us to get very granular on the lead source and with the help of the dental office, we are able to pinpoint the specific lead details. In addition, to call tracking, this also allows us to track form submissions on the client's website.
If you are just getting into lead tracking or want to learn more, check out our blog post: Call Tracking for Dentists: Top 17 HIPAA Compliant Software [Reviewed].
As you become more familiar with digital marketing you can also implement some advanced strategies such as A/B testing. With A/B testing you have a ‘control’, and create another variant, just slightly different to see what performs better. Of course, you’ll want to track performance and how it impacts your KPI’s as well.
All of this can be overwhelming, but if you’ve made it this far, you are ahead of the vast majority of practice owners.
You now have the knowledge so you can ask informed questions to your marketing company, or you can get started on your own.
Let me say this about those that want to do it on their own:
As I said before, it is not a ‘set it and forget it’ system. It will need continual work. Regular reviews and modifications. But, as you’ve gone through this 9-part series, you will now know what you need to look at and what needs adjusting.
If you would rather leave the marketing to the pros, and handle dentistry, then, you can hire a digital marketing agency to take care of this for you.
Be sure to work with one that is experienced in working with dental practices, and understands the challenges dentists face. An advantage of working with a dental marketing agency is that you’ll be able to take advantage of both their successes and failures.
If you are in the process of reviewing your options or hiring a dental marketing agency, be sure to pick up Titan Web Agency’s free guide: The Consumer Awareness Guide to Choosing an Online Marketing Agency. In this guide you’ll learn:
- The 6 most costly misconceptions about online marketing.
- The 5 greatest scams, lies, and rip-offs you MUST be aware of.
- The 7 most expensive mistakes you need to avoid when hiring an online marketing agency.
- The 5 questions to ask your next agency-Not asking these questions will almost assure your money is wasted.
When you hire a dental marketing company, one of the keys to success is good communication. Be sure to communicate with them what is working, what you are seeing in your local market, and competitive changes, and changes within the industry. They can take this feedback to ensure that they stay on top of the game.
If you want to work with a boutique dental marketing agency that truly understands the challenges of being a business owner and client acquisition, then contact Titan Web Agency for a free consultation. With Titan Web Agency, you aren’t working with a large company that assigns you an account manager that has 30 other dental clients they work with. No. You aren’t just a number to us. You are a person to us, and we only make recommendations that are truly in your best interest.
Want to learn more? Let’s talk.
Tyson Downs, the owner of Titan Web Agency, has years of experience working with small businesses and helping them meet their revenue goals. Prior to starting Titan Web Agency, he freelanced in SEO and Web Design while working in the corporate world. Tyson is a graduate of Brigham Young University, the father of 5, and enjoys spending time with his family. Particularly on the baseball field.
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