Part 1 An Introduction to Marketing Your Dental Practice Online

Titan Web Agency - Guest Poster
December 12, 2022 | 5 min read

tab32 thanks Titan Web Agency for the insights in this post

Welcome to part 1 of a 9 part series entitled An Introduction to Marketing Your Dental Practice Online.

Who is this series for? While anybody can benefit from a refresher course, those that will get the most from this course are:

  • New dentists needing an overview of how to market a practice.
  • Dentists who have recently or are purchasing or opening a new dental practice.
  • Those who hired a marketing company and want to have a better understanding of what they are doing.

Dental practice marketing involves using an array of strategies to help practices attract new patients and increase their profits. In this series, we’ll be covering key topics related to dental practice marketing to help practice owners achieve their growth goals.

In this introduction, we’ll provide you with a brief overview of the series, including key details about each topic that will be covered.

Google Business Profile Setup and Optimization

Your Google Business Profile (formerly Google My Business) plays a key role in local search and as a result, the online success of your marketing efforts. We will explain what the Google Business Profile is, including how to create your account and verify your business.

We’ll also walk you through the steps to optimize your Google Business Profile, with tips and best practices for your business description, photos, logo, and other key information to include to ensure that patients who see your profile have a positive view of your practice, and get all the information they need to make a decision about visiting your office. 

9 Essential Elements of Highly Converting Website Design

If your website isn’t doing a good job of converting visitors to paying patients (or if you don’t know), then a website redesign should be high on your to-do list. Why? 

Think of your website as the hub in a tire. The spokes are all the other elements of your marketing strategy, with the wheel portion being the complete marketing strategy. Everything is centered around the website. 

We’ll cover 9 essential elements that make websites effective at attracting patients, including user experience best practices, which pages you should include, how to build trust and authority in the eyes of the visitor, and how to improve the chances that a visitor will contact you to book an appointment.

Succeeding at Dental Paid Advertising

Pay-per-click (PPC) ads can be extremely effective for attracting new patients and growing your dental practice. In my opinion, they could be the most effective strategy to get new patients in the door quickly. One of the tricks (not really a trick, but more of an approach) is understanding which keywords to bid on without blowing through your budget.

We’ll cover how to create effective ads, where to send the visitor for the best chance of conversion, and how to track the performance of your campaign so you can update or modify your campaign as needed. 

Quick Tips for Winning at Social Media

The landscape of social media marketing has changed dramatically over the last few years. It used to be that you could make social media posts and get organic (non paid) traffic to your post. While that can still happen, it is becoming more the exception as opposed to the rule.

We’ll provide you with pro tips to engage your social media followers, including ideas for content creation and how to use social media marketing to book more appointments. 

Review Acquisition: How to Use Reviews to Get More New Patients

Online reviews. We likely don’t need to tell you WHY online reviews are important. Oh, how the world has changed. Did you know that surveys show that 95% of people will read online reviews before making a purchase?

We’ll explain the importance of reviews, provide tips on the best methods to implement so you can get more positive reviews, and how to respond to reviews. We’ll briefly discuss a strategy you can put in place to automate your online reviews.

On-Page SEO: Optimizing Your Website for Maximum Visibility

While the design of your website is important, more important is the user experience your website provides. Does your website allow visitors to get the information they need in order to ‘convince’ them that they should contact you? While that is more along the lines of ‘user experience’ (UX), how your website is optimized for the search engines, and coded has an impact on that.

On-Page SEO can get very technical very quickly. At a 30,000 foot level, on-page SEO is about optimizing your website in a way that the search engines can understand it. Sometimes that’ll involve things that you can see (perhaps a heading on your homepage), othertimes, it will involve things you can’t see (coding called Schema). 

We’ll review some of the on-page SEO best practices so you can give the search engines the information they need to understand more about your business:

  • What you do
  • How you do it
  • Where you do it

Off-Page SEO: 11 Dental Marketing Strategies You Can Implement Right Now

Off-page SEO involves everything having to do with your practice that isn’t on your website, including directory listings, professional associations, social media, references on other websites, reviews, and more.

We’ll provide details of 11 dental marketing strategies that you can implement to help any dental practice attract new patients.

Wrapping It Up

The topics we will cover will help you fine-tune your dental marketing and streamline the process of attracting and onboarding new patients.

Tab32 has created a patient communication dental software called HelloPatient. It combines tools to onboard patients, tracks patient appointments and cancelations, manages online reviews, and facilitates compassionate and convenient secure messaging with patients.

You won’t want to miss the next post where we discuss how you can use the Google local results to increase your visibility and new patient count.

Learn more now!

Click here to read part 2!

Titan Web Agency is a full scale online marketing agency for dentists. They create and execute marketing plans for websites, SEO strategy, rebranding and more.

No Comments Yet

Let us know what you think