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Maintaining consistent patient communication is a key component in improving patient care and patient satisfaction.
However, most people are overwhelmed by email and many don’t like to answer the phone, which is often considered an invasive and outdated communication method by the younger generation. In fact, 90% of cell phone users don’t pick up incoming phone calls and many ignore voicemail messages -- 19% of people never check their phone messages!
While patient portals provide robust features for patients to manage their accounts and get notifications, having to log in every time to check a message is cumbersome and the inconvenience deters many from adopting it as a communication channel.
So how can you capture patients’ attention and make sure they’re receiving important communications from your dental practice?
Turns out, the solution is right under our nose!
The most common and preferred channel for patient communication is texting (SMS):
Bottom line: people don’t check emails or take calls but they’ll respond to text messages!
In addition, texting not only allows you to reach patients more effectively but it’s also better for your business:
Here are some tips to help you take advantage of text messaging so you can optimize patient communications and improve patient experience:
Two-way texting is a highly effective patient communication tool that allows you to automate experiential workflows for reminders, online patient intake, re-care reminders, patient surveys, and online scheduling.
It reduces friction in patient care, making it easy and convenient for patients to communicate with your practice -- allowing you to improve patient satisfaction and patient experience without putting extra workload on your staff.
To get the most of this popular communication method, choose a patient communication application that’s part of a dental practice management platform so you can integrate all the information into your patient records in real-time to enhance the quality of care you deliver.