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Let’s face it, a lot has changed in marketing over the past 21 years. In 2000, the internet was still new and people were just starting to realize what it meant to “be on the web”. Now most patients are connected and have 24 hour access through smart phones. This has changed how people use and gather information, and how they make their purchasing decisions. The new frontier of marketing needs to consider this new consumer behavior. The days of buying a yellow page ad, open a clinic, and waiting for the schedule to fill are long gone.
What is a "consumer economy" and why do dentists need to be aware of it?
Many new services have turned up to address practice web pages. SEO optimization, web design, and online reputation are all common service themes you can see on the convention floor. How much of this can you do on your own and how do you know if you need help?
Your website should have a clear call to action (what you want someone to do once they find your site). It should have a way to bring patients in. And it needs to result in more patients being booked in your schedule. Most importantly you need to track what is working with your site. Here are some quick steps to get you on the right path.
Leverage Original Content
Build a Social Media Presence
These steps are far more important than spending money on a new look or different feel. Marketing doesn't stop at "the look" of your website. If your site was designed in the last 5 years chances are it’s not the color of your logo that is missing the mark. Potential dental patients will notice when their online experience with your practice isn't quick and easy. Offering things like online appointment booking and 2-way texting creates effortless access to your practice which will encourage patients to engage with you.
Being up to date with marketing trends is key to running a successful practice. You need a dental software that allows you to offer your patients an easy and comfortable experience with your practice and allows you to track your marketing efforts. tab32 cloud dental software has all of this in one complete solution platform. Book a demo with us to learn more!