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tab32 Names Three Dental Veterans to Lead Strategic Accounts

by Press Release, on November 9, 2021

tab32, the dental industry's #1 cloud-based, full-service technology platform, today announced the appointment of dental industry veterans Erin NorrisJim Smit, and Paul Blocchi as Directors of Strategic Accounts. In their new roles, the three leaders will oversee and accelerate the rapid adoption of tab32's game-changing cloud-based tech solution by dental service organizations (DSOs) across the country.


  • Erin Norris, a 28-year dental industry veteran with deep experience helping top DSOs to achieve their goals. Norris was previously Strategic Account Manager for Envista Holdings Company, and also spent many years as clinical affairs/academic manager at the life sciences conglomerate Danaher. She brings with her a wealth of clinical knowledge as well as deep expertise spearheading technology rollouts with leading DSOs and customers such as Smile Brands, Heartland Dental, Federal Bureau of Prisons, several universities, Walmart Health, Benevis, and others.

  • Jim Smit, who has worked in senior dental industry roles for over two decades, most recently as SVP and GM at Dental Innovations Inc, a leading provider of mobile and video solutions helping to connect dentists and patients. Smit brings global expertise in sales leadership, sales enablement, and new market penetration, and previously served as Chief Growth Officer for DMD Consortium, National Director of Professional Development at ClearChoice Dental Implant Centers, and Director of International Sales at SS White Dental.

  • Paul Blocchi, who brings 30 years of experience serving dental industry manufacturers, distributors, and DSOs, and leading major operational restructuring and product launch efforts with key industry brands. A strong believer in designing people focused operations and cultures to deliver powerful client experiences, Blocchi previously served as COO at Villa Sistemi Medicali, VP of Operations at Tristate Dental Supplies & Equipment and VP of Sales & Marketing at Vatech America, where he spearheaded the re-branding and restructuring of the direct business model to a distributor focused model. He also founded and led RushTree, using AI tools to optimize business operations and increase revenues for dental practices and DSOs.

"Erin, Paul, and Jim will play a key role in bringing our game-changing cloud dental PMS system and open data access technology to DSOs nationwide," said Kiltesh Patel, tab32 CEO. "At tab32, we believe in bringing the best technology and talent together to drive results for our customers. Erin, Paul, and Jim bring deep expertise driving innovation and working with dental industry leaders, and they will play a vital role helping DSOs across the country to realize the benefits of cloud-based, end-to-end solutions across their organizations."