tab32 Blog

When was the last time you made a reservation for dinner or a hotel? Did you call the establishment directly? Did you use an online service like OpenTable or Travelocity? People are increasingly looking to get 24 hour access to your schedule and want to book their appointment even when your office is closed. Chances are they’ll keep looking until they do. Most dental office systems only allow you to leave a message or even worse, ask you to call back later during business hours!!

Many businesses don’t regularly follow their online reputation. Even fewer do anything to proactively actively manage it. Most new patients hear about you from a personal recommendation or via a web search.  Having a bad online reputation is like having a billboard right outside your office that reads “Lousy care, and terrible customer service provided here”. As more and more patients get online to find their next dentist, online reputation management becomes increasingly important. Do you know what your patients see when they look up your practice? Are poor reviews costing you money? More importantly, what can you do about it?