When was the last time you made a reservation for dinner or a hotel? Did you call the establishment directly? Did you use an online service like OpenTable or Travelocity? People are increasingly looking to get 24 hour access to your schedule and want to book their appointment even when your office is closed. Chances are they’ll keep looking until they do. Most dental office systems only allow you to leave a message or even worse, ask you to call back later during business hours!!