Brands evoke feelings in the minds of consumers. If I say tab32, I hope you think of our patient first approach to cloud based dental software and our commitment to being technology leaders in the dental industry. When done right, this brand loyalty leads customers to choose you over the competition. A good brand identity will tell your customers who you are, what you do, and how you do it. Loyalty will make people drive farther, pay more, wait longer, tell others about your services. How do you communicate your brand and how do you get people to think of you first when looking for dental care?
Brand visibility and credibility are key components to brand success. Visibility is how well known you are. Credibility is how respected you are. The best brands have both high visibility and high credibility. (Think Nike, Apple, etc.)
In years before, high visibility came from mass media, like TV and radio commercials. However, with the rise of streaming services for music and video on platforms such as Spotify and Youtube, consumers are seeing and hearing less commercials.
So how do you create brand visibility and credibility in this "new age"?
Embrace video marketing for your dental practice! According to this marketing report, most consumers prefer video!
Overall, 83% of consumers worldwide prefer YouTube to watch video content.
Overall, 73% of consumers worldwide prefer seeing videos on social media that are "entertaining."
We are big believers in video marketing over here at tab32 because we do it, so we know it works! If you've just begun your search for cloud based dental practice management software, you might have already visited our Youtube channel where we have interviews of our community members that use tab32 everyday, or if you're a little further in your journey and have already talked with a tab32 sales rep, you've probably received a personal video or two in an email.
Video helps create a human connection with your dental patients even before they enter the office. You can create a practice introduction video to introduce yourself and explain your practice philosophies. Video is also a great way to distribute patient education. These are just a few ways you can use video to elevate your brand!
This is the time to start using video, especially now during the Covid-19 pandemic, where reliance on things like Teledentistry is high to maintain social distancing orders.
Great marketing is important, but so are streamlined processes inside your practice. Set up a demo today to learn how tab32 helps you bring in more patients, improve your patient experience and increase your revenue!
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