Let’s face it, lots has changed in marketing over the past 15 years. In 2000 the internet was still new and people were just starting to realize what it meant to “be on the web”. Now most of our patients are connected and have 24 hour access through smart phones. This has changed how people use and gather information, and how they make their purchasing decisions. The new frontier of marketing needs to consider this new consumer behavior. The days of buying a yellow page ad, open a clinic, and waiting for the schedule to fill are long gone.