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3 Ways to Get New Patients - Advanced Marketing Tactics

While you know you have to spend both money and time getting the word out about your practice—but if your basics are in place, what's next? We've covered referrals and reviews, you (hopefully) know the basics about SEO and being found online, plus social media and other basic marketing tactics. Once you've got some systems in place for all of those, you need some ideas for taking your marketing to the next level. Well, we've got a few to share with you. Let's take a look:

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton

Developing a Patient Review Strategy for Your Dental Practice

You absolutely cannot overlook the importance of reviews in growing your practice. Average attrition in dental practices is right around 20%—the highest in healthcare. You need to do anything and everything you can to not only keep that attrition number low but to constantly bring new patients into the office.

One of the best ways to do that in this digital world is to seek out and leverage patient reviews. However, you can't control the reviews, and you definitely want them to be positive. So the key is to get the right reviews anywhere they're displayed: Yelp, Google, Facebook, and even your website. 

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton

How Online Booking Can Transform Your Dental Practice

Is your practice paperless? Or maybe you're in the process of changing over to digital? Regardless of where your office stands in digital v. paper, we would be surprised if you were offering online booking to your patients.

Before you start with your list of reasons and excuses for not offering this options to your patients (both new and old), we ask that you suspend your objections for just a minute. Let's assume the world is a perfect place and anything is possible. Now that you're ready, we can dive into how and why online booking (and other online self-serve offerings) can transform your practice.

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton

Cash Flow Solutions and Payment Strategies

In our last post, we talked about the importance of insurance claims in your practice's cash flow. And while that typically makes up 30-40% of revenue, out of pocket patient payments make up the lion's share. So how can you structure patient payments in your practice for best cash flow? As a brand new practice, how can you collect effectively and ensure you're getting what is owed? And what can you do to ensure you reach that magical breakeven space to cover your fixed costs? Let's dig in.

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton

Best Practices for Insurance Claims and Attachments

Cash flow is an important part of any practice, no matter the age. However, the newer the practice, the more important cash flow. Especially as you scrape and claw to reach that "magic" break-even point. The sooner you break even, the sooner your practice is profitable and you start taking home a real paycheck! It also allows you to invest in your business—newer equipment, additional staff, marketing, and advertising.

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton

Understanding Dental Insurance Provider Set-Up

There's a lot to know about setting up your practice to accept insurance. Unfortunately, the process can be complicated and frustrating—if you don't know what you're doing. Here's a quick overview of how to set up insurance providers for your new practice.

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton

What and How to Use Forms in Your Dental Practice

It may not be something you've given a lot of thought to, but when you start you practice there  are  a series forms you need in place. These forms not only need to be created and filled out by your patients, but you need to administer them and have a system in place for getting the information off the forms and into the patient files.

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton

Top 5 Ideas for Keeping Patients Engaged

It's a drum we keep beating, but there's really no way around it: you have to build and keep a good relationship with your patients. Even without people leaving due to issues with your practice, attrition happens anyway (insurance changes, moving, etc.). 

Once you get them in the door, you need to do everything you can to keep them! One of the big ways to do that is to keep patients engaged with your practice, even when they aren't in the office. We have a few ideas that can be implemented by any size practice to get the most out of your current patient list.

It All Starts with Onboarding—Keep Your Patients for Life

This seems like a bell we just keep ringing, but we can't overstate how important it is to have and keep a good relationship with your patients. Competition for dentists means that in many areas, your patients can find a new dentist down the street from you in seconds. You don't want to give them a reason to even look! Most patients want to have continuity of care and a routine with their dentist. Some bargain hunters will hop from practice to practice to take advantage of new patient specials, but most don't want that hassle—especially families.

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton

Why a Patient Portal Isn't a Magic Pill for Patient Relations

When it comes to building a practice and a dental business, we've talked a lot about patient communication. Communicating regularly with patients is how you'll reduce patient attrition, increase recall rates, build a culture of loyalty, and keep your practice growing. A number of platforms on the market claim to improve communication—from text messaging and email to reputation management and more. But there's one feature these platforms offer that is nothing more than a marketing ploy, and that's the patient portal.

Topics: Cloud Dental Software Patient Loyalty Patient Retention Patient Communicaiton